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Have you seen those adverts for Free Website Design services?
Are they any good?
With free web services you may save today, but you might find yourself spending a lot more to fix issues later on or worse. With that in mind, let’s break down why these free services will always pale in comparison to proper web design.
Domain you don’t control.
In most cases, you never own your domain. Transferring it might be impossible later on. In addition, free domains look cheap to clients. You might also have limited control over mailboxes.
No / Limited Backend Support.
Think of a free web design product like a Facebook page – it’s a static web page, driven by a template that you populate with content; however, you don’t know anything about the backend mechanics that keeps it running.
While it may seem tempting to go with the hassle-free and no-cost option, need we remind you off the circus that is changing a lost password on a social media site, let alone a free mailbox? With a professional web design product, you always have backend access to your website and this includes a mailbox that a developer can access regardless of forgotten passwords ad.
You Don’t Control the Layout
Most free website service providers work on a set of templates with very rigid layouts and rules. This leaves little room for you to create the website you’ve envisioned, and you risk looking just like every other website out there.
With a proper web design company, you have a direct line to your designer who works with you to achieve the design you want.
For example, some templates have set colour schemes and if your company colours do not match these schemes, you’ll have to settle for the closest match. However, with a professional web design company, you can have your company colours and logo proudly worked into the design without issue.
Changes aren’t Easy
Some of these free web design services do not make changes easy, and undoing an error or potentially changing something simple can become impossible or unpleasant.
For example, let’s say you have an About page and your contact number is one digit off, well with a professional web design company, this can be changed in minutes. But some free web design services only allow a certain number of changes etc.
SEO is probably the most important reason to always use a professional web design company. For your website to be seen and show up in the right search results, you need an SEO boffin pulling those keyword strings behind the scenes.
Simply adding meta tags to a predesigned template page won’t see your website standing out from the 50 000 other similar companies on Google. Professional web design companies, like us, employ SEO specialists who make it their business to understand search trends, keywords and just how to get you on the first page of Google.
Not as Free as You Think
Many free web design offerings have complicated software and often require you to sign up for additional add-ons at a later stage.
For example, some only come with one email inbox or perhaps limit your storage space to a certain number of images, and to get more storage space, the service is suddenly no longer.
Takes a Lot of Time
Lastly, do you really have the time to design your own website? Even with templates being so freely available, learning what looks good and making changes to a website is time-consuming and cuts into valuable time you could be using to run or market your business.
We love designing websites, we love hosting them, we love marketing them. While we have a price tag attached to our services, it is very competitive, and worth every Rand!