In today’s post we talk about an important part of online marketing. To start with, do you identify with any of the following statements?
- I started a business, gave it a website but haven’t received any leads from it.
- I paid a lot of money for a website but it hasn’t done anything for my business.
- I got a website for my business and I have been marketing like crazy but to no avail.
- I have a website but would like more traffic.
If you identify with any of the above statements, or others that relate to the same thing, the first thing to understand is that having a website is just one part of the online equation. One has to market the website with specific tools that will bring your website to the forefront when someone is in need of your services or product.
SEO is one such tool. SEO is the abbreviation for Search Engine Optimisation. To explain this simply, a search engine is what you use to browse the net; Google, Bing and so forth. Your content is optimised so that when someone searches for a nice restaurant in the north coast area or a plastic surgeon somewhere in Johannesburg the website will feature on one of Google’s first three search result pages.
Here is how it works:
Our SEO consultant will conduct a competitor assessment to see how other websites selling the same service or product ranks on Google and then suggest an SEO contract that will help you compete with your web competitor. This means, if you are selling designer wedding cakes in the Stellenbosch area our SEO consultant will optimise keywords and phrases your customers are most likely to search. For example, wedding cakes Stellenbosch, designer cakes Cape Town, Cakes South Africa and so forth.
The objective of SEO is to give your website a better ranking on a search engine, therefore, making you visible to new customers when they search for your services.
It is also an on-going process. One cannot do SEO once-off and expect it to work. SEO has to be done continuously, like topping up fuel in a car. Have a look below at our SEO options.
We are very good at SEO, and the only web design company first on google. There is no better company to buy this service from.
6 month contract,
R3 230.00 ex. vat. (Payable once-off)
12 month contract,
R5 060.00 ex. vat. (Payable once-off)
Our SEO products reflect that it is an on-going process. This is the only way to achieve the best possible results.
Let’s have a look at a few case studies in which SEO helped businesses in South Africa.
In 2013 there was a real estate agency that had no success with their online presence and turned to a marketing company for assistance. The marketing team did an assessment and established that the estate agency did not feature competitively in the search listing on any of the identified keywords and phrases. This means that the assessment revealed that when someone typed in key phrases and words when looking for a real estate agency in the designated area, the real estate company did not feature on any of Google’s first search pages. That, of course, means that no one looking for real estate services would call them because they were not visible.
The marketing team was able to improve all keywords identified by their client by 90% within the first three months of doing SEO. This means that when people searched for their services, they featured on Google’s first pages and their online presence reeled in a lot more leads because they were visible when their services were searched for.
Another remarkable case study was when a cancer care clinic in South Africa wanted to reel in international clients and steer away from local promotion. The cancer care facility rallied up a few specific countries that they wanted to market in and so needed more targeted traffic. With SEO the marketing team was able to rank 14 keywords on the first page of Google, with five keywords at first position (the all-time best position) globally in the targeted countries.
Our very own website company was able to take a client’s website, which practiced in a highly competitive industry, and achieve magnificent results with SEO.
It is difficult to compete with industry leaders, especially in competitive fields, but with proper SEO you can achieve great online success.
Businesses practice at a great loss when they think a website is all they need. Without SEO your website is pretty much redundant. The point of your website is so that clients can see you online when they are looking for your product or service. Without SEO you won’t feature as a search result, therefore, losing business.
If you would like assistance with a website, please contact our office.
Content creation is one of our extended web services and we hereby proclaim that we were not responsible for the textual content on any of the first five websites listed above.