A website it built on pages and content – and this is what a search engine robot crawls through when indexing the page. It is imperative that page content be original and adhere to SEO principles and that missing pages either be removed or replaced.
When content is checked for SEO purposes it is put through the ringer to make sure that it is search engine friendly and unique.
An SEO team will perform the following checks on the content of a website:
Missing pages pose a problem when it comes to SEO. When a search robot picks up on an error due to missing pages, it negatively affects the ranking of the website. If your website confuses the search engine, it won’t list it on the first page. Missing pages can be corrected by putting up a message to visitors regarding the page and at the same time excluding the page from future indexing by search engines. It is therefore essential that missing pages be removed or corrected and that the website is sent out to search engines with no missing pages and errors.
Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking