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Why are your competitors above you on Google Search?
Well, they have Google Adwords and have a well-managed campaign.
Online marketing has seen exponential growth in the last decade, and these days businesses are seeing more traffic coming in from the internet instead of traditional advertising. For the price of a full-page ad in a newspaper that will more than likely line your grandmother’s budgie cage, you could reach a targeted audience with measureable engagement. It’s a no brainer.
Printed marketing really has lost its market share, so this month we are talking about Google Adwords – the product that made Google a global powerhouse while transforming the way businesses find new customers.
But how does it work?
The core of Adwords is what we call PPC or Pay Per Click, which does exactly what it says on the box. You as the advertiser, pay for every click on your chosen search term (words).
You use the Google platform to bid for position per search phrase you think your client might enter into Google search looking for the service or product you offer.
If you outbid your competitor, you get a better position on Google.
The platform can be confusing and has several complex factors to consider. It also takes a considerable amount of time to maintain and there are many ways that an Adwords Specialist (from our company) might approach your company needs in preparing a campaign. We also have a brilliant track record for Adwords and SEO.
Let’s use a practical example to illustrate this concept. Say your business sells brown shoes online, and you are Johannesburg based and don’t want your advertisements spent by anyone in Cape Town, we would use Adwords to target your specific consumer base in JHB only. We can also focus on set times of the days, days of the week, and even the type of device your client might prefer. These sorts of actions reduce costs and increase return. We add the most appropriate search phrases, and list the negative search phrases, and all the other nerdy stuff required to optimise a campaign.
Of course you want to know how it works, so we will lay out the basic process below. But as we pride ourselves on providing you with product that works in tandem with your goals, it is always best to speak our team directly.
- Send us an enquiry detailing your needs and questions
- Our team will come back with a recommended package. Packages start at R1975 ex Vat
- There are two components / packages.
One is a research product where we set up a test campaign so we can advise an estimate cost on maintaining top positions on Google, normally 1-3position.
Then the second is a management package, were we bill to take care of your campaign 3 months at a time. This service starts from R950 ex vat per month.
- Once running, there will be two costs to consider, the management fee and then the Google Spend fee (your bid costs). Costs will depend on your business and there is a lot of flexibility involved based on budget.
Summary of product costs:
For further information about our services please feel free to contact us.