Artificial Intelligence Optimisation

We are extremely good at this!

ARTIFICIAL INTELLIGENCE OPTIMISATION.

AIO is the broad umbrella term for optimisation workflows focused on AI search behaviour. It aims to help your website, social media and other digital content perform well in AI-powered search results. Our Artificial Intelligence Optimisation (AIO) services include everything a business needs:

  • GEO: Generative Engine Optimisation – Improving content readability, structure and overall authority for AI engines, while helping with AI citations and source references.
  • AEO: Answer Engine Optimisation – Crafting clear, direct and conversational answers to specific user prompts, including instant answers, voice search and featured snippets.
  • LLMO: Large Language Model Optimisation – Helping ensure that a brand or entity is better prepared for large language models and AI platforms such as ChatGPT, Gemini and Claude.

How Does AIO Work?

AIO is implemented in conjunction with our SEO packages. Each client's experience will differ depending on the complexity of their business, but in general, there are five phases to consider. Let's briefly unpack them below.

Discovery and assessment — Phase 1

We begin by understanding your business, customers, services and goals, viewing them through the lens of an AI search bot. We assess your current website and digital presence to identify how clearly your business is represented online. This may include reviewing:
  • Your website structure and content
  • Your social media profiles and other digital assets
  • Your services and product descriptions
  • Your target audiences and customers’ questions
  • Existing SEO performance
  • Local business information
  • Online reviews and third-party references
  • Brand messaging and areas of expertise
  • Technical website performance

AIO Strategy — Phase 2

We then develop a practical strategy based on your business and industry. We take our time during this phase, as it involves detailed consultation and planning, we will get to know each other well, and this may include identifying the topics, questions and information that AI systems need to associate with your brand. Our strategy may include:
  • Important customer questions
  • Key service and product topics
  • Content opportunities
  • Website improvements
  • Frequently asked questions
  • Local search visibility
  • Author and business credibility
  • Structured data and technical enhancements
  • External references and digital trust signals

Website and Content Optimisation — Phase 3

During this phase, we improve the information on your website and other digital platforms so that it is clear and accessible to both people and AI systems. It is a fine line to walk, but we do it well. Our work may involve:
  • Rewriting or expanding service pages
  • Creating detailed product and solution descriptions
  • Adding helpful FAQs
  • Clarifying your business expertise and service areas
  • Improving page titles and headings
  • Strengthening internal links
  • Creating educational articles and guides
  • Adding author, company and contact information
  • Improving the consistency of your business details
  • Structuring content around real customer questions

Technical Implementation — Phase 4

During this phase, we support the technical elements that help search engines and AI systems understand, interpret and access your digital assets. This may include:
  • Structured data and schema markup
  • Organisation and local business information
  • Service and product markup
  • FAQ and article markup
  • Website crawlability
  • XML sitemaps
  • Indexing checks
  • Page speed and mobile usability
  • Clear website navigation
  • Secure and technically sound website foundations

Ongoing Improvement — Phase 5

AIO and SEO are not once-off activities. Like a marriage, they require ongoing attention and commitment. AI platforms are constantly changing, and your business, services and market may change too. Our ongoing support may include:
  • Updating important business information
  • Adding new content
  • Reviewing customer questions
  • Improving existing pages
  • Monitoring visibility and brand references where possible
  • Strengthening online reputation and authority
  • Keeping website information accurate
  • Adapting to changes in search and AI platforms

Artificial Intelligence Optimisation

What does AIO cost?

AIO packages range from R1 620 to R8 100 per month, depending on the strategy and how aggressively a client would like to pursue their AIO objectives.

We normally bundle AIO into a three-month start-up package, followed by a six- or twelve-month renewal package. These renewal packages can be purchased for as long as the client requires ongoing support.

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AI AUDIT OR PROMPT TRACKING

We offer these as well! AI audits and prompt tracking are valuable digital marketing practices that help measure and improve how your brand, products or services appear in AI-generated responses. Pricing is available on application, and these solutions are offered in conjunction with an existing AIO product.

What Our AI Brand Audit Can Offer

Our AI brand audit evaluates how leading AI models perceive, describe and recommend your business in response to relevant customer questions and search prompts. We can help identify:

  • AI visibility and brand mentions: Whether your business appears when potential customers ask for recommendations in your industry.
  • Sentiment and tone: How AI platforms describe your brand, including whether the overall perception is positive, neutral or negative.
  • Competitor visibility: Which competitors are being recommended instead of your business, and how your share of visibility compares.
  • Citation and source insights: Which websites, articles, review platforms and other sources AI systems use when generating responses about your business.

What Our Prompt Tracking Solution Offers

Prompt tracking involves monitoring the specific questions and phrases that potential customers use when searching for products or services through AI platforms. Unlike traditional keyword tracking, which focuses on individual search terms, prompt tracking monitors complete conversational queries and the responses generated by AI systems over time.

Prompts can be organised into categories such as:

  • Pricing questions
  • Service-related queries
  • Product comparisons
  • Industry recommendations
  • Frequently asked questions

Need an AI brand audit or prompt tracking solution? Get in touch to discuss your requirements and pricing. SAME DAY RESPONSE. Phone or WhatsApp: +27 72 423 7298, Email: action@websitedesign.co.za, or use our Immediate Action Request Form. EXCEPTIONAL CLIENT CARE.