Besides, anyone can build a website nowadays. In fact, you don’t even need a human! There are free website builders and AI builders. What these solutions don’t mention in the fine print is that their cheap or free site has little to no chance of ranking well on search engines! Why?
Two main reasons:
When something is free, you are the product. The company providing it often makes money by using your data, attention, or participation as the actual product. Essentially, your engagement or personal information is what they sell to advertisers or other third parties.
When you use AI, it’s templated and takes no consideration of the custom work required for Search Engine Optimization (SEO). Google Search Engines are focusing more on voice and long-tail search phrases going forward. Search is no longer just a bunch of text results.
The intelligent thing might very well be then, to use a human, nevermind artificial intelligence.