What is Meta Data? It is the information that helps a search engine categorise and sort a website. This information is hidden on the website for specific use of the search engine. Meta data is a concise summary displayed on a search engine’s results page. It is meant to entice users to click on it and has no direct link to the ranking of your page.
There are three main components to meta data:
Meta data is the first taste a potential visitor has of your website, and it is therefore important that it be exciting, enticing and ranked highly on search engines.
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