Meta data is the information that helps a search engine categorize and sort a website. This data is hidden in the website for the specific use of the search engine. Although it has no direct bearing on the ranking of your page, meta data creates a miniature summary of your website that is displayed on the search results page, and this is what will entice a user to click on the link to it.
There are three main components to meta data:
Meta data is the first taste a potential visitor has of your website and it is therefore important that it be exciting, enticing and ranked highly on search engines.
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