Favicons are also known as shortcut or bookmark icons and are the little image that displays next to the website’s name in your browser tab. The favicon rounds off a website and gives a polished and well-designed look.

It is important to upload a customised favicon to your website that will help to create your brand image and increase favourable user interactions with your website. When a user has multiple tabs open in a browser, an eye-catching favicon may be just what draws them back to your website instead of just closing their browser.

Favicons are fast becoming an industry standard. This is because browsers expect them to display on a website and oftentimes, browsers will not display a website with a favicon. While this may be an error on the browser’s part, it can be a missed opportunity if your website is not displaying properly.

Favicons can also increase user traffic to the website. As a user goes through their bookmarked sites, favourite sites, or even their browser history – a favicon may be just what causes them to revisit the site. Users may even browse their bookmarks visually relying only on favicons instead of paying attention to URLs.

It is therefore pertinent that you do not ignore minor details such as favicons, because when it comes to SEO everything matters.

Search Engine Optimization explained.

Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking