Nothing turns a user away from a website faster than a broken link or link rot. What are broken links? They are hyperlinks or links that takes a user to a webpage that is no longer working. Instead, they are directed to a 404 Error page or a page that simply does not exist.
Broken links can occur for several reason and the most common causes are:
When building a website or updating a website, it is imperative to check for broken links and to do so constantly, as broken links do not look good to search engine robots and can have an incredibly negative effect on search engine rankings.
Broken links can be fixed by redirecting them to the updated content or removing the link and replacing them with new links.
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