A dynamic website that has media content is likely to have a higher ranking than a stagnant website that is only text based. One of the key pieces of media that a website should be utilising is embedding video content onto their site. You must take note that this should not be a link or separate pop-up, but a video that becomes part of the organic content of the website through embedding. These videos should be accompanied by similar tags as images - this will boost keyword content and promote good SEO practice.

Next up we have audio files that can also be embedded. Keep in mind that audio files should be secondary to video files since users prefer video content. Audio files such as podcasts and music files can enhance the user experience of the website and since SEO has become user driven, this will enhance your page ranking. However, do not set your media to start playing the moment the user visits the website as this a deterrent and contributes to high bounce rates. Instead give them control over how and when the media plays.

Embedding media creates websites that are rich in content, and this reflects favourably when it comes to search engines. Video, audio, pictures, and interactive elements that do not hamper the ability of search engine robots to crawl the page can only add the SEO weight of a page.

However, it is important to ensure that all embedded media is directly relevant to the content of the website. Therefore, it can include the following:

• Advertisements for the company.
• Instructional videos on company products.
• Videos related to the product or service that your company provides.
• News clips about your company or product.
• A video tour of your company – this is especially useful for hotels and guest houses.
• Personnel interviews that allow website visitors to put a face to the name of your company.

Search Engine Optimization explained.

Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking