What are footer links? You can find them at the bottom of website. Footer links are small areas with loads of links used to increase your webpages’ rankings. Google allows for links on websites, if they form part of natural content such as original articles and updated content. These articles should be related to destination site and be relevant.
The downside is of course that websites using footer links for legitimate reasons such as promoting their webmaster or simply maximizing space on the page will have their rank negatively affected. This is because footer links spell only one thing to Google: manipulation. And manipulation does not do well with SEO.
Footer links in general are not a clever idea because their positioning alone devalues them. Placing a link at the bottom of a page where a user is not likely to notice it is not good marketing, therefore it is understood that a good SEO team will ensure that footer links do not appear on the page to maximise its page rank.
If a link does need to appear as a footer, it is imperative that it be relevant to the content of the website. Arbitrary links are not seen in a good light by search engines. Footer links that simply repeat links found at the top of a website are permissible, as this adds to the user-experience of the website. Having the links at the bottom stops them from having to scroll to the top to navigate the website.
To ascertain the best page ranking though, a website should not have hidden links and footer links. Content should be original and produced organically with the user in mind.
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