What is flash? It is used to grab attention through slideshows, movies and/or to display multimedia. However, it is a tricky installation and can lead to a drop in rankings if it is not utilized correctly or presents errors. When using flash, it is best to use it minimally and make sure that it does not interfere with all the SEO work that has already gone into the website.

IFrames or Inline Frames allow web developers to feature content from other websites or external sources. It is particularly useful if the website wants to include a live feed of another website for visitors. It acts like another browser that is embedded directly into the webpage.

Flash and iframes are not recommended as SEO strategies since search engine robots have trouble indexing them. Google’s mighty robot is the only one that has been proven to index iframes – therefore it is vital to ensure that these elements are not displaying any errors to secure a good search engine ranking. If a search engine robot comes across a website with flash and iframes that displays errors, it is likely to index less pages and report the website as full of errors.

Search Engine Optimization explained.

Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking