Although the content of a website is encouraged to be original and unique in terms of plagiarism, the content itself must not be negative. Therefore, irrelevant search phrases and keywords should not be used simply to garner hits on the website.
For example, if your website is in the business of marketing horseshoes, it should not use key search phrases and words that do not relate to horseshoes to promote its ranking. Therefore, the website should not use platform shoes or high-heel shoes in its content, as this will boil down to negative content.
Negative content can have the following effects:
Therefore, when engaged in SEO activities for your website it is imperative to revise your content and make is positive – this means:
In conclusion your content can make or break your website’s ranking and should therefore be one of the key elements that you look at when attempting to boost your ranking.
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