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Website Design - Search Engine Optimization

Meta Data

Because SEO involves keeping your website organic and constantly evolving, your meta data should reflect that evolution. Therefore when data on your website changes, your meta data should reflect that. Although meta data need not be refreshed with every website update, it is vital that it be done at least once every couple of month.

Refreshing meta data also makes your webpage appear new. You could be getting a first page rank on Google with very little click-through due to your meta data, especially your meta description. By refreshing and updating your meta data, users may take notice of your website, and click through. Old visitors that have long since ceased to visit your page may come back, tempted by a promise of new information in your meta data.

New meta data also signals to search engine robots that there are new pages or more pages to index on a website – this can make considerable tribute to your ranking as search engines take a favourable interest in your webpage.

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