SEO is strategy based and as with any strategy-based marketing, it is important to know and understand your competition. When it comes to SEO your competition is anyone who ranks higher than you on a search engine and is preventing your webpage from getting visitors.
If you are using AdWords for your website, you can see how and why your AdWords are or are not working by going over a comprehensive report of competitors using similar keywords. This can include click-through rates, impressions, indexed pages, and their ranking. By knowing this, you revise an SEO campaign and improve to beat all competition and increase your ranking.
Once they have are identified – analyse all their SEO actions to see where you can improve your actions and where they may have weaknesses that your campaign can exploit.
Outperforming competitors when it comes to SERPS is the goal of SEO and it is therefore essential that all competitor actions are studied during the SEO process to surpass their efforts organically and be the first search result for your chosen keywords and key search phrases.
Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking