Search Engine Optimization - Character Coding.
The language of coding is varied and contains many characters that may be foreign to search engine robots. We know that robots need guidance wen indexing a website. This is precisely why they can become confused when they run into code with foreign or special characters.
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More on Character Coding.
It is therefore essential to check coding for characters that could be confusing to these crawlers. Coding should be cleaned up and where possible and simplified into its easiest form. There should not be a lot of variants and it should be fluent and easy to follow. This will prevent the search engine robot form getting lost – and dramatically increase your SEO results.
Search Engine Optimization explained.
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