At this point, all primary social media should already be in place. This includes a Twitter and Facebook account with a growing following. However, there are multiple other social media platforms to use once the SEO campaign is on its way - these social media platforms should relate closely to the core values of the website, therefore be wise when expanding into social media.

If you have long posts, an effective way to reduce the bounce rate and promote more navigation is to split the long posts into separate pages. Therefore, if a user is intrigued by the content, they must follow the link to the next page to see the rest of the content.

The smaller your bounce rate, the better it is for your website. Therefore, pay attention to the design and content and always think like the visitor.

Platforms to consider include:

• If your company is very brand oriented and deals with a lot of visual content, Pinterest is a good platform to consider as it is based on image sharing.
• Never underestimate LinkedIn when it comes to creating a social media network that can lead back to your webpage. Although not as focused on social content sharing as much a Facebook, LinkedIn is becoming a giant when it comes to creating professional networks.
• If your company creates video content, YouTube is a fantastic social platform to reach out to potential viewers. However, this is a time-consuming endeavour.
• Listing your company on Foursquare with a promotion for Foursquare users can boost the popularity of your company and increase web traffic as they visit your webpage to see what your company is about.

The three social media gods of SEO remain Twitter, Facebook and Instagram and a good web presence will be present on all three platforms in order maximise social media exposure and garner visits to the website.

Search Engine Optimization explained.

Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking