What is a search engine? It is a software system that is engineered to search the World Wide Web for information. Popular search engines include Google, Bing, and Yahoo. These search engines gather information using a web crawler. These web crawlers are designed to specifically following each link of each website it encounters to gather information on it. Once the information is collected, it is presented on search engines. Search engines then identity and index this information.

SEO works with these algorithms to ensure that webpages are indexed and ranked at the top of search results. Using an arsenal of tools ranging from keywords to style choices, an SEO team will continuously improve a website to get the crawlers to take notice of the website and rank it highly.

When searching the internet for something, users will enter a query into the search engine and wait for it to return a list of results. SEO primary focus is to get a website prime placement either at the top or on the first page of the search results. It is therefore important to make sure that a website’s content corresponds with its keywords and all other SEO activities to increase its relevance on the results pages.

Search Engine Optimization explained.

Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking