If you have a website, especially one with a presence, you need to have Google Analytics. When it comes to SEO, Google Analytics provides a comprehensive view of your statistics including traffic to a website, as well as conversion rate.
Using Google Analytics web traffic patterns and trends can be identified and used to streamline an SEO campaign. Google Analytics is also instrumental in determining which types of visitors visit the site most frequently, as well as how they find the site. But that is not all. You can identify which keywords are popular using the data from Google Analytics. It can also show developers which pages on the website are the most popular and the least popular. This can help identify which pages need work and why.
The team at Google created Google Analytics for use by casual users as well as high-level users. This means that once Google Analytics has been installed, the SEO team as well as the client can have access to the statistics captured by the software, giving everyone a comprehensive overview of the SEO campaign progress.
Google analytics is particularly important for e-commerce websites as it does a marvellous job of tracking online sales and other e-commerce statistics. This can help an e-commerce website improve their sales by determining what sells, what does not, and what brings in potential buyers.
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