SEO can only take your website so far. Once a user enters your website, you need the conversion to sale to take place. What this is means is that once a user sees your product or service on your website, they sign up or buy what you are offering. Now, SEO is one step in this process.

Consumers usually do this via forms or e-mail. Therefore, when the website is complete and live, a check will be performed to see of forms and e-mail links works – this will be done by sending in mock queries and test e-mails. Testing is vital for a successful website. Users should not be exposed to broken forms or incorrect e-mails.

When using a form on your website to capture consumer information – it is important to keep it concise. No more than four fields should exist in an online form, as the length of a form can be a deterrent. It is also important not to ask for personal details such as telephone numbers or birthdates. Instead, names and e-mail addresses should suffice.

The wording used on the website can also have an influence on visitor behaviour. Using positive words to encourage them to complete forms or send an e-mail will create a higher conversation rate than negative words such as submit.

A contact page with telephone numbers and e-mail links should also be evaluated to make sure that the information displayed is correct. Incorrect information can hamper returns from visitors, and it can also negatively affect your rating on various search engines.

Search Engine Optimization explained.

Keyword Assessment | Meta Data | Webmaster Tools | Google Analytics | Monthly Reporting | Robots.txt | .htaccess | Favicon | Site Map | Search Engines | Google Maps | Forms and E-mails | Footer Link | Google Search Engine | Picture Tagging | Directory Page | Social Media | Heading Tags | Indexed Pages | Robots | Sitemap | HTML Errors | Search Engine Errors | Broken Links | Pages and Content | Search Engines | Picture Tagging | Flash and iFrames | Hierarchy | Forms and Emails | Add Media | Static URLs | Descriptive URLs | Duplicate Content | Plagiarism Check | Positive Content | Negative Content | Character Coding | Downloadable Files | Optimize Graphics | Optimize Navigation | Incoming Links | Outgoing Links | Page Content | Meta Data | Rich Content | Reduce Bounce Rate | Social Media | Analyze Competitors | Website Security | 3rd Party Tracking